Living in the UAE means sunshine, beach days, and heat that tests everything you wear — including your jewelry. The good news? With the right pieces and a few simple habits, your gold can stay as bright in August as the day it arrived. Here is your complete guide.
1. Start with jewelry that can handle the climate
bloomy uses stainless steel for most designs and brass for selected designs, including layered earrings. Both are plated with genuine 18K gold and finished with a protective anti-rust coating. Plated jewelry still benefits from proper care, especially in the UAE's heat and humidity.
2. Yes, you can swim in it — with one caveat
Remove plated jewelry before showering, swimming, or entering the sea. Salt, chlorine, soaps, and prolonged moisture can shorten the life of any plated finish. Our Beach Collection is inspired by the shoreline, but it should still be cared for like other plated jewelry.
3. Perfume first, jewelry second
The golden rule of the region's fragrance lovers: spray your perfume, let it settle for a minute, then put your jewelry on. Alcohol and fragrance oils sprayed directly onto any jewelry — even fine gold — dull its shine over time.
4. The 10-second evening routine
Before bed, give your pieces a gentle wipe with a soft, dry cloth — that's it. It removes sunscreen, sweat and skin oils before they can build up. Store pieces separately (the pouch they arrived in is perfect) so chains don't scratch enamel details.
5. What about sunscreen?
Sunscreen, perfume, and skincare can build up on plating and dull its shine. Apply products first, let them absorb, then put on your necklaces. After wear, gently wipe each piece with a soft, dry cloth.
The bottom line
bloomy jewelry is designed to bring colour and polish to everyday moments. A little care — keeping plated pieces dry, clean, and stored separately — helps preserve their finish.